VR in Gaming

Consumer’s choices are driven by their own self-interest. When new gadgets are released into the market, demand for that product is substantially large. Choices that consumers make are also affected by their income, which is why an industry needs to take into consideration all of their target markets. Virtual reality gaming is a fast growing trend amongst gamers around the world which is why they have made the equipment more accessible to users. 

Google has created an amazing product called the ‘Google Cardboard’, although its low resolution limits input it is a solution for the general public to experience and enjoy virtual reality gaming. Not only is it cheap to buy, R39 online from iToys- but there are also YouTube videos on how to make the headpiece yourself. Owners of Samsung Smartphones can smile because their phone will allow them to play online virtual reality games once they have purchased the Gear VR. Lastly, gamers who own high end PC’s and have more money on hand to spend on equipment can purchase the Occulus Rift or HTC Vive. So although the high end equipment is rather pricey the industry is user friendly to all.

There are many different games that have been released, some with the purpose of stimulating the brain and others for pure enjoyment. Children would be encouraged to use the gaming system to play games that involve solving puzzles to help improve their memory and problem solving skills. Adults can use VR gaming for training, it is said to be used by soldiers and firemen to train for real life scenarios that could potentially save many lives. 

Companies within the virtual reality gaming industry are expecting large increase in sales in the near future and bring a new dimension to the gaming industry.

Author: Cassandra Boshoff

 

References:

1.   http://www.gamasutra.com/view/feature/192810/creating_virtual_reality_games_.php

2.   https://www.google.co.za/?gws_rd=ssl#q=average+cost+of+google+cardboard

3.   http://www.vrs.org.uk/virtual-reality-games/companies.html

4.   http://www.businessinsider.com/virtual-reality-headset-sales-explode-2015-04

5.   http://businesstech.co.za/news/lifestyle/88472/the-biggest-entertainment-markets-in-the-world/

6.   http://www.dubitlimited.com/blog/2014/06/24/what-they-really-think-of-virtual-reality/

7.   http://www.itoys.co.za/cardboard-vr/google-cardboard-removable-head-band

8.   https://www.youtube.com/watch?v=eT9vmpE8WcY